DO YOU WANT TO MONETIZE YOUR EXPERTISE WITH VIDEO?
Well, I have a valuable gift for you! It's called the Content Sweet Spot™ Worksheet.
This is the tool I use to guide people just like you to clarify their aligned path and monetize their expertise with video... You can download it for free!
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THREE STEPS TO MONETIZE YOUR EXPERTISE WITH VIDEO
1. CHOOSE A PATH TO MONETIZATION
The two different types of income paths are Active Income or Passive Income. Both require intention, focus and hard work to build but the approach changes based on how you love to work. Enjoy coaching, consulting or guiding others? then your video strategy should be setup to grow your service-based business. Love researching and teaching ideas? Then your video content should be setup to curate information and covert sales on digital products. Either way your business is built upon an authentic personal brand and creating content that leverages your unique personality, values and beliefs.
2. LAZER FOCUS YOUR SKILL STACK
Once you've clarified the lifestyle you want and the work you love doing it's time to get focused. Shiny objects are evil because they kill your productivity and focus. Instead of buying random courses from clever influencers; get savvy and intentional. Most One-Person Business owners get overwhelmed with information overload which kills traction and confidence. Top performing Solopreneurs invest their time wisely and set intentions for their skill stack. Just because you want to grow a business without managing people doesn't mean you have to wear all the hats all the time. That's a recipe for burnout. So ask yourself which skills do I need to focus on that compliment my expertise the most?
3. SHARE YOUR EXPERTISE WITH VIDEO
You've set clear intentions for your business, lifestyle and skill stack. You've clarified your principles, values and non-negotiables. Now it's time to start giving and leading by example. Creating video content is at the core of your business because you're on the path to becoming a top performing Solopreneur. While everyone else is scrambling to figure out how to differentiate you're smiling and enjoying life. Your video content positions you as a Subject-Matter Expert and brings you warm connections for your offers. This is what discovering your Content Sweet Spot™ is all about.
SO HOW DO YOU MONETIZE YOUR EXPERTISE
1. GET TO THE CORE
To create alignment, organization, and productivity in a One-Person Business you need to strip away everything that overwhelms you and eliminate distractions that don't move you to your destination.
This begins with clarifying your unique triple bottom line - purpose, profit, and planet. Once you know the lifestyle you want and the contributions you want to make go to step 2.
2. CONTENT MONETIZATION STRATEGY
You already know there's dozens of ways to make money online. However, you know you'll get lost along the way and succumb to evil shiny objects unless you get focused and intentional. Your income vehicles must compliment your personal sense of fulfillment and contribution.
If you truly desire a lifestyle where you get paid what you're worth and you can do your work on your own terms then it's time to be strategic with your decisions.
3. FOCUS YOUR SKILL STACK
Your highest expression of fulfilling work will be found on the other side of practicing the right skills.
The only way to avoid evil shiny objects is to focus on intentional skill development.
This process should be fun, challenging, and empowering so you are equipped with the suite of skills that make you unstoppable.
Top performing Solopreneurs are focused and intentional with their skill stack.
MEET YOUR BUSINESS COACH AND VIDEO STRATEGIST
Hi Friend, I'm Matt Biggar
On July 1st, 2017, after a decade of dabbling in different types of unfulfilling work, I realized it was time to punch fear in the face and take control of my future.
So I quit my job to go all-in on producing Video Content. No plan, no strategy, just ignorance, and stubbornness.
First came the Videography business, which made me a hypocritical evangelist for video. (I feared what people would think of me, so I hid behind the camera and told everyone else they needed video.)
Fast-forward to Oct 25, 2019, I decided to lead by example by starting a YouTube channel without a clue what I was doing, where I was going, and how I would provide for my family.
All I knew was that fulfillment was non-negotiable, meaning I was no longer willing to work without meaning, purpose, or integrity.
I was constantly humbled and frustrated because all the 'business advice' I tried to follow wasn't working. I felt worthless because I was letting my wife down, who was paying all the bills.
Then something clicked when I realized I needed to create alignment, clarity, and focused productivity in a business model as unique as my fingerprint.
Like you, I know how easy it is to get overwhelmed with non-stop business advice and how nerve-wracking and complicated it can be to develop the skills you need to succeed in a Solo-Business model. If you're doing it yourself, you want a simple, manageable, lean business that brings you a sense of meaning, connection, and fulfillment over a lifetime.
You're not looking to scale by hiring staff, building a brick-and-mortar, or overloading your calendar.
Today I guide Solopreneurs like you with SIMPLE STRATEGIES that align and organize their efforts to create multiple income streams and give them the freedom to work from anywhere so they can enjoy life without getting overwhelmed by evil, shiny objects.
SO WHAT'S REALLY HOLDING YOU BACK?
Let me take a couple of guesses...
You don't know what to talk about in your video content.
Perfectionism is brought on by a fear of judgment.
A lack of clarity, strategy, and focused productivity due to evil shiny objects.
You're too close to see the best possible combination of skills, purpose, and aligned offers.
You're comparing yourself to high-level creators who have 10000+ hours of practice on camera.
This is why you must discover your Content Sweet Spot™
To bring you clarity and fulfillment through alignment and focused productivity.
Download your free training by clicking the button below.